A Multi-Channel Media Network Built for Regional Scale

Connecting brands with audiences across TV, radio, digital, inflight, outdoor, stadium media, and talent-led influence through our Media division.

Our Approach

The Region's Most Comprehensive Media Network

SMC Media operates the Middle East's most integrated advertising media network, combining traditional broadcast channels with cutting-edge digital platforms to deliver unmatched reach and engagement.

From premium TV and radio partnerships with beIN and MBC to inflight advertising on Saudia, outdoor media across major cities, and a portfolio of leading digital platforms, we offer brands comprehensive access to audiences at every touchpoint.

We don't just connect brands with talent, we build long-term strategic partnerships that create authentic connections, drive measurable business results, and protect the integrity of both brand and talent.

Our network reaches 41.5 million people offline and 150 million monthly users online, making us the go-to partner for brands seeking scale, quality, and measurable results across the Middle East.

250M

Offline Reach

TV, radio, inflight, outdoor, and stadium advertising reaching millions across MENA markets.

150M

Monthly Digital Reach

Across Yasmina, 3a2ilati, UTURN, Podeo, Saudi Gamer, Mawdoo3, and Evolution platforms.

22+

Countries Reached

Integrated portfolio spanning broadcast, digital, outdoor, and experiential media.

Our Services

Comprehensive Advertising Solutions for Every Objective

From brand awareness to performance marketing, we deliver integrated campaigns across our entire media network.

Advertising Media Sales

Traditional media buying across TV, radio, outdoor, and inflight channels with guaranteed reach and frequency.

TV spot buying and sponsorships

Radio advertising packages

OOH campaign planning and execution

Inflight media packages

Cross-channel media planning

Advertising Media Sales

Traditional media buying across TV, radio, outdoor, and inflight channels with guaranteed reach and frequency.

TV spot buying and sponsorships

Radio advertising packages

OOH campaign planning and execution

Inflight media packages

Cross-channel media planning

Programmatic & Performance

Data-driven digital advertising across our platform network with real-time optimization and transparent reporting.

Programmatic display advertising

Native content advertising

Video pre-roll and mid-roll

Social media amplification

Performance tracking and attribution

Programmatic & Performance

Strategic management of sports and entertainment intellectual property including rights negotiation, licensing, protection, and exploitation across all media and territories.

Programmatic display advertising

Native content advertising

Video pre-roll and mid-roll

Social media amplification

Performance tracking and attribution

Branded Content & Special Executions

Custom content creation and integrated brand experiences across our media properties and talent network.

Branded content series production

Influencer collaborations

Event sponsorships and activations

Custom platform integrations

Cross-division synergy campaigns

Talent & Influencers

Talent-led campaigns powered by Charm, connecting brands with influential voices through content, partnerships, and cultural moments.

Brand ambassadorships

Influencer & social campaigns

Event appearances & activations

Image rights & PR

Content & media integrations

Technology & Measurement

Enterprise-Grade Platform & Transparent Reporting

Advanced ad tech infrastructure with real-time campaign management and comprehensive performance analytics.

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Unified Ad Platform

Single interface for planning, buying, and managing campaigns across all media channels with real-time optimization.

Cross-channel campaign management

Automated optimization algorithms

Real-time performance dashboards

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Unified Ad Platform

Single interface for planning, buying, and managing campaigns across all media channels with real-time optimization.

Cross-channel campaign management

Automated optimization algorithms

Real-time performance dashboards

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Advanced Analytics

Comprehensive measurement and attribution across digital and traditional channels with third-party verification.

Multi-touch attribution modeling

Brand lift and awareness studies

Custom reporting and insights

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Advanced Analytics

Comprehensive measurement and attribution across digital and traditional channels with third-party verification.

Multi-touch attribution modeling

Brand lift and awareness studies

Custom reporting and insights

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Brand Safety

Premium, brand-safe inventory with comprehensive fraud prevention and viewability guarantees.

100% owned and operated inventory

Third-party verification partners

Viewability and fraud protection

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Brand Safety

Premium, brand-safe inventory with comprehensive fraud prevention and viewability guarantees.

100% owned and operated inventory

Third-party verification partners

Viewability and fraud protection

0.02%

Invalid Traffic

100%

Brand Safe Content

24/7

Campaign Support

Media assets

Premium Inventory Across Every Major Channel

From broadcast to digital, outdoor to experiential, our portfolio delivers comprehensive audience coverage.

Outdoor & Stadium Media

Out-of-Home Advertising Network

Premium outdoor advertising inventory across major cities, highways, and sports venues throughout Saudi Arabia and the Gulf.

Alarabia

A leading outdoor advertising company in Saudi Arabia delivering high-impact media solutions across urban environments through premium assets, data-driven solutions, and large-scale network coverage.

Outdoor advertising across 80% of Saudi urban areas

Premium roadside and digital billboard network

Airport, public transport, and mall advertising solutions

Faden

A leading OOH and digital media company specializing in large-format screens and iconic building advertising across Saudi Arabia.

Mega digital screens across prime urban locations

Landmark building façades and high-impact placements

Wave

A leading in-mall OOH media company delivering high-impact advertising across premium retail destinations.

Advertising across leading shopping malls

High-footfall retail environments

Targeted reach at key consumer moments

500+ Premium Locations

Strategic placements across highest-traffic areas

integrated ecosystem

TV & Radio Partnerships

Exclusive advertising sales partnerships with the region's leading broadcast networks.

beIN Media Group

Premium sports and entertainment content reaching millions of viewers across MENA through beIN SPORTS and beIN CHANNELS networks.

beIN SPORTS HD channels

beIN Entertainment channels

Premium live sports coverage

MBC via MMS

Advertising sales representation for MBC Group channels, the Arab world's largest and leading private media company.

MBC 1, 2, 3, 4, MAX channels

MBC FM radio network

Pan-Arab reach and influence

Saudi Broadcasting Authority

National television and radio broadcaster delivering wide-reaching content across Saudi Arabia through a comprehensive network of public channels and radio stations.

National TV channels with mass reach

Radio networks covering key Saudi markets

Broad-based audience reach across news, culture, and entertainment

Inflight Media

Saudia Inflight Advertising

Exclusive advertising partnership with Saudi Arabian Airlines, reaching travelers on international and domestic routes.

35M+
35M+

Annual Passengers

Monthly unique visitors across web and social

Monthly unique visitors across web and social

Global Audience

Audience Profile

High-value travelers and business executives

High-value travelers and business executives

5,000+
5,000+

Entertainment Hours

In‑flight entertainment content delivering extended passenger engagement

Advertising Formats

In-flight entertainment system video ads

Digital Media Network

Leading Digital Platforms

Portfolio of category-leading digital properties reaching 148 million monthly users across lifestyle, entertainment, gaming, and content verticals.

Yasmina

Lifestyle & Beauty

45M+

Monthly unique visitors across web and social

Target: Women 18-45

3a2ilati

Family & Parenting

38M+

Monthly unique visitors focused on family content

Target: Parents 25-50

Atyab Tabkha

Food & Recipes

22M+

Monthly users discovering Arabic recipes

Target: Home cooks

UTURN

Entertainment

28M+

YouTube subscribers for premium content

Target: Youth 16-35

Mawdoo3

Knowledge Platform

65M+

Monthly users seeking Arabic content

Target: All ages

Podeo

Podcast Network

12M+

Monthly listeners across 50+ shows

Target: Adults 25-45

Saudi Gamer

Gaming Community

18M+

Monthly engaged gaming enthusiasts

Target: Gamers 16-35

Evolution

Men's Lifestyle

15M+

Monthly users for men's content

Target: Men 25-45

148M Monthly Digital Reach

Across all platforms with verified third-party measurement

Talent & Influence

Where Talent Meets Impact

Built on top of the SMC Media ecosystem, SMC Charm adds a layer of cultural relevance and audience connection through talent-driven storytelling and partnerships. By combining media scale with talent influence, campaigns move beyond reach into engagement and memorability.

1

Brand Ambassadorships

Strategic, long-term partnerships between brands and talent, aligned with audience relevance and brand positioning.

1

Brand Ambassadorships

Strategic, long-term partnerships between brands and talent, aligned with audience relevance and brand positioning.

2

Social & Content Campaigns

Talent-led storytelling across social platforms, integrated with media distribution and amplification.

2

Social & Content Campaigns

Talent-led storytelling across social platforms, integrated with media distribution and amplification.

2

Social & Content Campaigns

Single point of contact for brands seeking regional scale. One partnership can unlock access to stadiums, digital platforms, celebrity talent, and strategic assets across the Middle East.

3

Image Rights & PR

Management of image rights, media presence, and public positioning, ensuring brand alignment and protection.

3

Image Rights & PR

Management of image rights, media presence, and public positioning, ensuring brand alignment and protection.

3

Image Rights & PR

For international brands and investors, SMG offers turnkey access to the Middle East market through established infrastructure, partnerships, and distribution channels.

4

Event Appearances

Talent participation across launches, cultural moments, and large-scale activations.

4

Event Appearances

Talent participation across launches, cultural moments, and large-scale activations.

5

Cinematic Integrations

Placement of talent within film, television, streaming, and branded entertainment.

5

Cinematic Integrations

Placement of talent within film, television, streaming, and branded entertainment.

5

Cinematic Integrations

Single point of contact for brands seeking regional scale. One partnership can unlock access to stadiums, digital platforms, celebrity talent, and strategic assets across the Middle East.

6

Commercial Strategy

Advisory on partnerships, positioning, and monetization of talent-driven opportunities.

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Commercial Strategy

Advisory on partnerships, positioning, and monetization of talent-driven opportunities.

6

Commercial Strategy

For international brands and investors, SMG offers turnkey access to the Middle East market through established infrastructure, partnerships, and distribution channels.

Audience Intelligence

Deep Understanding of Regional Audiences

First-party data and insights from 189 million monthly touchpoints across our entire media network.

Comprehensive Audience Data

Our integrated platform provides unmatched visibility into audience behavior, preferences, and engagement patterns across digital and offline channels.

Demographic Insights

Age, gender, location, and household composition data across all platforms

Interest & Affinity Data

Content consumption patterns, brand preferences, and purchase intent signals

Behavioral Analytics

Real-time engagement metrics, viewing patterns, and cross-platform journeys

Gender Distribution

58%

Female

42%

Male

Age Demographics

28%

18-24

35%

25-34

22%

35-44

15%

45+

Geographic Reach

45%

Saudi Arabia

22%

UAE

18%

Egypt

15%

Other MENA

Case Studies

Campaigns That Delivered Measurable Results

Real examples of how brands leveraged our media network to achieve their marketing objectives.

Egypt Cup Final – Riyadh 2024

End‑to‑end delivery of the Egypt Cup Final in Riyadh, marking the first time the competition was hosted outside Egypt and delivered to international event standards.

Full

Event management from planning to post‑match delivery

100%

Stadium readiness, broadcast coordination, and operations

Interactive

Fan zones and premium entertainment experience

Egypt Cup Final – Riyadh 2024

End‑to‑end delivery of the Egypt Cup Final in Riyadh, marking the first time the competition was hosted outside Egypt and delivered to international event standards.

Full

Event management from planning to post‑match delivery

100%

Stadium readiness, broadcast coordination, and operations

Interactive

Fan zones and premium entertainment experience

Battle of the Baddest – Social Media Activation

Delivered a high‑impact social media campaign designed to drive engagement and audience participation through dynamic content formats and immersive digital experiences.

Multi‑format

Campaign across video, music, posters, and VR

Rumble video

Content designed for immediate attention

VR contest

Enabling direct audience participation

Battle of the Baddest – Social Media Activation

Delivered a high‑impact social media campaign designed to drive engagement and audience participation through dynamic content formats and immersive digital experiences.

Multi‑format

Campaign across video, music, posters, and VR

Rumble video

Content designed for immediate attention

VR contest

Enabling direct audience participation

Luxury, Travel & Cultural Collaborations

Talent‑led collaborations across luxury travel, culture, and lifestyle platforms supporting regional positioning.

High‑quality

Visual storytelling

International

Audience relevance

Luxury, Travel & Cultural Collaborations

Talent‑led collaborations across luxury travel, culture, and lifestyle platforms supporting regional positioning.

High‑quality

Visual storytelling

International

Audience relevance

Celebrity Event Appearances & PR Activations

Managed high‑profile celebrity appearances supporting entertainment events and brand campaigns.

Media

Safe execution

Strong

Public engagement

Celebrity Event Appearances & PR Activations

Managed high‑profile celebrity appearances supporting entertainment events and brand campaigns.

Media

Safe execution

Strong

Public engagement

Our Team

Media Leadership

Experienced team driving innovation and results

Khalaf Al Mimoni

Media Chief Executive Officer

Jalal Khunfur

Chief Operating Officer

Khalaf Al Mimoni

Media Chief Executive Officer

Jalal Khunfur

Chief Operating Officer